ETF TOOLKIT

The ETF Toolkit was written by the Capital Markets team at Invesco PowerShares to help advisors become more proficient in using ETFs.  I worked with the Capital Markets team to create this book and saw the project through from initiation to final print production. 10,000 printed copies have been distributed throughout the financial community. 

Visual Elements

  Infographics:  This project required many infographics to help explain complex processes in a simple, visual way.

Infographics: This project required many infographics to help explain complex processes in a simple, visual way.

  Tool pattern:  I created and used throughout the book, the next image shows how the pattern components were used to highlight which section of the book the reader is on 

Tool pattern: I created and used throughout the book, the next image shows how the pattern components were used to highlight which section of the book the reader is on 

  In-page glossary system:  in addition to a glossary at the end we also had call out definitions for common terms in the ETF industry

In-page glossary system: in addition to a glossary at the end we also had call out definitions for common terms in the ETF industry

Artboard 1 copy 5.png