Seismic MeetingSpace

Seismic is the leader in the Sales Enablement space, providing sellers the right content and tools in the right context for optimal engagement with customers. The goal of this project was to revive an old, seldomly used feature and turn it into a virtual meeting tool that works seamlessly with the user's workflow throughout the platform. 

EXISITING CHALLENGES

  • Outdated, off brand look and feel
  • Not solving the needs of the users for virtual meetings 
  • Low adoption
Screen Shot 2018-07-12 at 1.15.35 PM.png
Screen Shot 2018-07-12 at 1.15.24 PM.png
 

DISCOVERY

  • User interviews with sellers to research how they are currently using the Seismic platform within their sales cycle, how they are engaging with clients, and uncovering opportunities where MeetingSpace could fill gaps in their current processes
  • Find out what web meeting tools they are currently using, what they like and dislike about them, and what could be a differentiator for MeetingSpace
  • Market research on other popular web conferencing tools such as WebEx, Zoom, GoToMeeting, and GoogleHangouts
  • Technical explorations of using a managed service vs. building our own infrastructure
 WebEx

WebEx

 Zoom

Zoom

 Google Hangouts

Google Hangouts

 

SELLER MEETING JOURNEY

User-Journey.jpg

OPPORTUNITIES TO DIFFERENTIATE

  • Integration with the Seismic platform for a seamless journey from pre- to post- meeting
  • Sharing documents  directly out of WorkSpace
  • Meeting engagement analytics through the recordings automatically stored and indexed in Seismic
  • Analytics on content presented out of Seismic
  • Cost effective
  • No downloads needed to join or start a meeting
 

FLOWS

 Collaborating with product and developers to establish flows for joining vs. starting a meeting (above) and scheduling a meeting (right).

Collaborating with product and developers to establish flows for joining vs. starting a meeting (above) and scheduling a meeting (right).

SchedMeeting-1.JPG
 This is an example of screens for the flow of the moderator presenting their screen or a document during a meeting. The screens were strung together in a clickable prototype in InVision to use during user testing.   

This is an example of screens for the flow of the moderator presenting their screen or a document during a meeting. The screens were strung together in a clickable prototype in InVision to use during user testing.   

 

USER TESTING
Throughout the process of designing and building MeetingSpace we consistently put design mockups, prototypes, and working code in front of users to get feedback. We did task based testing to uncover usability issues, gathered feedback on visual design, and interviewed users to find out what functionality was essential in order for them to switch to using MeetingSpace over their current solution.

Some key takeaways from user testing were:

  • Reliability of the tool is the #1 factor what people like or dislike their current solutions
  • Number of attendees can range from 2 to 20+ people depending on the stage of a sale
  • Majority of users will only present one piece of content in a meeting, sometimes supplemented by a product demo
  • All users schedule and manage meetings using their email calendars
  • Majority of users record meetings to send to missing attendees, use for coaching or training, or to keep as reference
  • Majority of users never turn their video camera on when meeting with clients
  • Majority of users will join the meeting from computer and dial in off their phone for audio  
 

INITIAL PRODUCT RELEASE

MeetingSpace-LapTop-Mobile.jpg

We are continuing to design and develop features to iterate on this product based on user feedback and business priorities. We are working on expanding functionality such as white-boarding and annotating as well as learning how post meeting analytics are utilized and how we can enrich that experience.